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Dean Racing Development
Mountain Bike Race Team
2010 Proposal
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Dylan Dean
760.443.3344
jdd@dylan-dean.com
Skype/im: jdylandean
316 West Mission Ave
Suite 117
Escondido, CA 92025
web: dylan-dean.com/drd.htm
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Note: All company logos & names are used as
example purposes only and are not sponsors of Dean Racing Development unless
otherwise noted.
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INTRODUCTION
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The ‘Dean Racing Development’ Professional Mountain Bike Team is established
to support and fund top-level gravity mountain bike athletes in regional,
national and international settings.
The team is comprised of talented, personable, highly popular &
recognizable racers that are dedicated to their sport. Our organization aspires to provide
athletes with all the tools necessary throughout the rigorous, year-long
racing calendar both on American and international soil.
 What Does Sponsorship of a Professional Level Cycling Program Do For Your Company?
A sound partnership with professional cycling generates unparalleled advertising exposure,
increased public interest and an enhanced public image.
Since the legendary cyclist John
Tomac, mountain biking has seen a dramatic increase of public interest within
the United States.
The mountain bike craze reached further into the homes and workplaces of
millions of people across the world because of Shaun Palmer’s presence &
personality in the sport.
The U.S. has become the one of the
primary nations to produce the highest level athletes and continues to raise
the bar for national and international competition.
This growth and increasing
recognition offers sponsors an opportunity to gain both valuable increases in
product awareness and incredible company exposure at a VERY REASONABLE COST.
This is especially evident when compared to other sporting advertising trends
(e.g., NASCAR, PGA, Snowboarding, Skateboarding, BMX (X-Games style Action
Sports)).
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How Does Sponsorship Benefit Your Company?
As with any billboard, race-car
or magazine ad, your company’s distinctive artwork, graphics, colors and
logos will be prominently displayed on ALL team marketing areas. Design space
and size allocation are based upon total value of the sponsor’s contribution
to the actual team budget.
·
Your company’s graphics/logos will be prominent on
ALL team uniforms, clothing, vehicles, bicycles and related media (i.e.,
media packets, team website).
·
Your company’s logos, ads, official website address,
member/athlete testimonials and product endorsement included at
www.deanracing.com (note: website will also have the address bearing name of
title sponsor – e.g., www.hondamtbracing.com).
·
Your
company is entitled to utilize (but not limited to) company banners,
brochures and product samples at events promoted by or attended by the
athletes.
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Your company WILL benefit from all publicappearances and charities conducted by the team.
·
Sponsors will receive updates via email and other
multi-media of the team’s progress, participation, schedule and results.
·
Demo Tour possibilities between races & events.
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TEAM
OVERVIEW
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Kieran Bennett (NZL)
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2009
- NZ National Championships 3rd
- Virginia State Downhill
& Super D
Champion
2008
- Oceania Downhill Champion
- NMBS/Chile Challenge,
Angel Fire, NM,
1st
- US NMBS Windham, NY 1st
- World Championships 13th
2007
NZ National Downhill Champion
2006
- Oceania Championships 3rd
- NZ National Championships 3rd
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Robin Baloochi (USA)
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2006
- 4X Mountain
States Cup,
Angel Fire, NM. 1st
2005
- 4X World
Cup, Brazil 6th
2004
- 4X World
Cup, Scotland, 4th
2003
- 4X Norba
National,
West Virginia, 5th
2003
-
4X Norba National, Vermont, 5th
3 Time
Worlds qualifier
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John Keep (USA)
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2009
- Crankworx Colorado DH – 2nd
-
California State Overall Champion
- Top 5
placing at every Northstar-at-Tahoe Race
2008 (Junior)
-
California State Downhill Champion
- NMBS
Finals (Brian Head) 1st
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Brad King (USA)
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2009 (Junior)
- US Open – Vernon, NJ - Qual - 2nd, Finals - 3rd
- California
State Overall Champion
- National
Championships – Sol Vista, CO - 8th
-
Fluidride Cup #1 – Qual. 2nd, Final 8th (crash)
- California State DH #3 – Fontana, CA – 1st
(5th place pro time)
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EVENTS
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National Racing
·
US Championship
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Sea Otter Classic
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US Open of MTB
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Professional Gravity Tour
International
Racing
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World Cup Series
o
Maribor, SLO*
o
Fort William, GBR*
o
Schladming,
AUT*
o
Champrey,
SUI*
o
Val di
Sole, ITA*
o
Windham, New York,USA
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World Championships
Mont Sainte Anne,Quebec, CAN
Crankworx*
Whistler,Canada
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 Regional Racing Series
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Northwest Cup*
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Fluid Ride Cup*
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Mountain States Cup*
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Gravity East Series*
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California Gold Cup
Local Racing
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Fontana Winter
Series
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Northstar-at-Tahoe Series
Misc
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Fat Tire Festivals *
·
Charity Rides /Tours*
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24 Hour Races*
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Downieville*
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Angel Fire Burner*
*if budget permits
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MARKETING
THE TEAM
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MEDIA COVERAGE
·
 Web Video
o
Video Race Report following each major event
posted on Team’s website
o
Video Footage/Report posted on online video
sites (PINNEDmtb.com, Freecaster.tv, DeclineMagazine.com, SickLines.com,
MTBcut.tv, Facebook.com, MySpace.com, SponsorHouse.com, YouTube, Vimeo)
·
 DVD
o
Distinction Productions
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All Out Productions
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Printed Advertisement
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Newspaper Print
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Magazine
Mountain
Bike Action, DIRT Magazine, Decline Magazine, BIKE Magazine, Dirt Rag
Magazine, Velo News, et al.
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Internet Media
PINNEDmtb.com,
DeclineMagazine.com, Vitalmtb.com, Dirtmag.co.uk, Pinkbike.com, MBaction.com,
BikeMag.com, et al.
ADVERTISEMENT
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Magazine advertising to promote team &
sponsors
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Web advertising to promote team & sponsors
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RACE RESULTS
·
Victories
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Team and Performance Awards
·
General Classification (GC) Results
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Podium Finishes
LIVE SPECTATORS
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30,000+ persons per or International Event.
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10,000+ persons per National Event.
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2,000+ persons per Regional Event.
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800+ persons per Local Event.
ADDITIONAL EXPOSURE BENEFITS
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Charity Events
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Interviews, Press Releases, Product Marketing
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Photographic Images
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Public Appearances and Press Conferences
VEHICLE, BOOTH & BANNER DISPLAYS
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Booth/Banner exposure at competitive events.
·
Vehicle exposure during travel and while
parked at events.
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Before You Read On..
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 First and
foremost, the following proposed budget is simply an outline as to the needs
of a professional cycling team of our caliber. The included budget plan is by
no means set in stone and is negotiable upon sponsorship support agreement.
The budget is simply offered as a guide to the annual financial demands of a
successful professional cycling team such as ours.
The
largest monetary donor amount will receive the “Title sponsor” designation
and the next highest contributor will receive the “Presenting sponsor” or
“Co-sponsor” designation (e.g., RockStar Energy Mountain Bike Team presented
by Honda). Also note that ANY monetary donor in the “Silver” or greater
sponsorship brackets will have their company name/logo appear on multiple
areas of team equipment and uniforms.
Pro
cycling has an EXTREMELY HIGH RETURN VALUE because logos and products are on
display in a VERY INTERACTIVE setting every single day of the week on
training rides and at national and international events. This mutually
beneficial sporting collaboration literally gives you MILLIONS of value
impressions for the price of thousands, extending to a different and rapidly
increasing demographic and boosting your advertising/marketing potential
exponentially.
For a better idea of a typical mountain bike race team, feel free to check
out this Sample
Team Video
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2010 EXPENSES
·
Athlete Salary & Bonus
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Entry Fees
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Pit/Tech/Expo Fee
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Trailer
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EZ-up / Tent Awning
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Affiliation & Licensing (USAC & UCI)
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Lodging
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Transportation (airfare)
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Capital Equipment (non-sponsored items)
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Consumable Equipment (non-sponsored items)
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Uniforms (kits & casual clothing for athletes
& staff)
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Meals (pre & post race meals)
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Vehicle Expenses (gas, maintenance & repair)
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Vehicle Insurance
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Media Services (Video & Photography)
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Communications Fee (Mobile & Internet)
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Medical Expenses (first aid, supplies &
services)
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Support Personnel (stipend for services)
· Coaching
·
General Fund (misc. & unforeseen expenses)
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SPONSORSHIP LEVELS
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Corporate Packages
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TITLE SPONSOR – $CALL
Majority of Operating Budget
· Team bears the sponsor’s
name
· Sponsor’s logo displayed
on team uniform
· Sponsor’s logo on team
casual wear
· Sponsor’s logo on team
vehicle & trailer
· Sponsor’s logo on bicycle
· Sponsor’s logo on team
helmets
- Optional custom helmet
sponsorship available at additional cost
· Sponsor’s logo displayed
at all National & Regional events (Ez Up, Banners, etc)
· Sponsor’s logo in all
newsletters & print advertisements
· Team riders promote sponsor’s
product or services
· Sponsor’s name included on
team posters, website & related marketing materials
· Product placement in pits
· Demo Tour possibilities
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CO-SPONSOR - $CALL
· Team bears the sponsor’s
name
· Sponsor’s logo displayed
on team uniform
· Sponsor’s logo on team
casual wear
· Sponsor’s logo on team
vehicle & trailer
· Sponsor’s logo on bicycle
· Sponsor’s logo on team
helmets
- Optional custom helmetsponsorship available at additional cost
· Sponsor’s logo displayed
at all National & Regional events (Ez Up, Banners, etc)
· Sponsor’s logo in all
newsletters & print advertisements
· Team riders promote
sponsor’s product or services
· Sponsor’s name included on
team posters, website & related marketing materials
· Product placement in pits
· Demo Tour possibilities
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DIAMOND – $CALL
· Sponsor’s logo displayed
on team uniform
· Sponsor’s logo on team
casual wear
· Sponsor’s logo on team
vehicle & trailer
· Sponsor’s logo on bicycle
· Sponsor’s logo on team
helmets
- Optional custom helmet
sponsorship available at additional cost
· Sponsor’s logo displayed
at all National & Regional events (Ez Up, Banners, etc)
· Sponsor’s logo in all
newsletters & print advertisements
· Team riders promote
sponsor’s product or services
· Sponsor’s name included on
team posters, website & related marketing materials
· Product placement in pits
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Partnership Packages
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PLATINUM – $CALL
· Sponsor’s logo displayed
on team uniform
· Sponsor’s logo on team
casual wear
· Sponsor’s logo on team
vehicle & trailer
· Sponsor’s logo on team
helmets
· Sponsor’s logo displayed
at all National & Regional events (Ez Up, Banners, etc)
· Sponsor’s logo in all
newsletters & print advertisements
· Team riders promote
sponsor’s product or services
· Sponsor’s name included on
team posters, website & related marketing materials
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GOLD – $CALL
· Sponsor’s logo displayed
on team uniform
· Sponsor’s logo on team
vehicle & trailer
· Sponsor’s logo on team
helmets
· Sponsor’s logo displayed
at all National & Regional events (Ez Up, Banners, etc)
· Sponsor’s logo in all
newsletters & print advertisements
· Team riders promote
sponsor’s product or services
· Sponsor’s name included on
team posters, website & related marketing materials
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SILVER – $CALL
· Sponsor’s logo displayed
on team uniform
· Sponsor’s logo on team
vehicle & trailer
· Sponsor’s logo displayed
at all National & Regional events (Ez Up, Banners, etc)
· Sponsor’s logo in all
newsletters & print advertisements
· Team riders promote
sponsor’s product or services
· Sponsor’s name included on
team posters, website & related marketing materials
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BRONZE – Product
Supplied to Team Free of Charge (minimum dollar value applies)
· Sponsor’s logo on team
vehicle & trailer
· Sponsor’s logo displayed
at all National & Regional events (Ez Up, Banners, etc)
· Sponsor’s logo in all
newsletters & print advertisements
· Team riders promote
sponsor’s product or services
· Sponsor’s name included on
team posters, website & related marketing materials
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DEMOGRAPHICS
THANKS!
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We hope our Team Marketing Proposal for the 2010 Professional Cycling Year
has given you quite a bit more insight into our team, its mission, goals and
unparalleled advertising promise and marketing benefits. A solid and
prosperous partnership with this unique program could offer your company both
very exciting opportunities and extremely effective marketing tools!
I am more than confident that after reviewing this in depth proposal, you
will be interested and as excited as we are for the upcoming 2010
Professional Cycling Year and its assured marketing program successes.
On behalf
of our current sponsors, the team, & myself, I would again like to thank
you for both your valuable time and serious consideration with this mutually
beneficial partnership.
Please do
not hesitate to contact us at any time with thoughts, ideas and any questions
you or your company may have concerning this project.
We look
forward to sharing a successful and prosperous 2010 campaign with you!
Cheers,
Dylan Dean
Team
Owner & Director
Dean
Racing Development
760.443.3344
jdd@dylan-dean.com
dylan-dean.com/drd.htm
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